My Professional Journey
Started my career in the leather and manufacturing industry, gaining hands-on exposure to different business functions and operations.
Transitioned into e-commerce and began taking responsibility for online sales, websites, digital channels, and marketplace operations.
Expanded my experience across website management, digital marketing, marketplaces, product management, analytics, and online customer acquisition.
Progressed into a leadership role managing e-commerce and digital marketing operations, teams, websites, marketplaces, advertising, reporting, and growth initiatives.
I continue to combine business knowledge + marketing + technology + data to build and grow digital businesses.
My Approach
Strategy → Execution → Data → Optimization → Growth
I believe successful digital marketing isn’t about running more campaigns.
It’s about understanding the customer, building the right offer, creating a strong digital experience, measuring the right metrics, and continuously improving based on data.
