I turn traffic into customers and customers into revenue.
I'm Atiq ur Rehman. I drive e-commerce growth through performance marketing, data-driven strategy and digital commerce solutions. With 8+ years across Shopify, Meta Ads, Google Ads, WordPress, analytics, marketplaces and e-commerce operations, I improve customer acquisition, conversion and revenue.
Eight years of launching, testing and scaling.
Campaigns and digital projects managed from strategy to execution, across in-house brands and client accounts in PKR and USD markets.
Years in e-commerce and performance marketing
Total ad spend managed
Highest ROAS on documented campaigns
Meta Ads campaigns launched and optimized
Google Ads projects managed
WordPress websites built and maintained
Shopify projects launched and managed
In-house brands run at Nova Leathers
What I work on
Open any service to see what's included, from paid ads to CRO and website optimization. Most clients combine two or three, usually ads, tracking and the store itself.
E-Commerce Growth & Strategy
Acquisition to revenue
Growth plans that connect marketing, technology and data: which channels to fund, how the store should convert, and how marketplaces and operations fit in, managed from strategy through execution.
- Growth planning
- Customer acquisition
- Marketplaces
- E-commerce operations
- Budget allocation
Meta Ads
Facebook & Instagram
Full-funnel campaigns built around creative testing, Advantage+ shopping and retargeting, with Conversions API so optimization runs on real purchase data.
- Advantage+ Shopping
- Catalog & DPA
- Creative testing
- Conversions API
- Audience strategy
Google Ads
Search, PMax, Shopping
Search, Performance Max and Shopping campaigns structured for profit, with clean Merchant Center feeds, negative keyword control and conversion goals that match the business.
- Performance Max
- Search
- Shopping & Merchant Center
- YouTube
- Bidding strategy
TikTok Ads
Spark Ads, Shop
Native-feeling video campaigns that reach younger buyers, with Spark Ads, creator content and pixel plus Events API for accurate attribution.
- Spark Ads
- UGC briefs
- Events API
- Catalog ads
Snapchat Ads
Awareness to sales
Snap campaigns for reach and conversions in markets where Snapchat is strong, including the Gulf, with Snap Pixel and CAPI in place.
- Snap Pixel & CAPI
- Story & collection ads
- GCC targeting
GA4 & Tracking
GTM, server-side
GA4 setup and audits, full e-commerce event tracking through Google Tag Manager, and server-side tracking so ad platforms see the conversions browsers block.
- GA4 e-commerce events
- Google Tag Manager
- Server-side GTM
- Consent mode
- Looker Studio
Power BI, Reporting & Data Analysis
Dashboards, insights
Power BI dashboards that combine ad spend, store sales and margins into one view, so the team can see true ROAS, CAC and channel profitability every week.
- Power BI
- Blended ROAS & MER
- Cohort analysis
- Sales forecasting
Social Media Management
Content, community
Content calendars, organic posting and community management across Instagram, Facebook and TikTok, aligned with what the paid campaigns are pushing.
- Content calendars
- Reels & short video
- Community replies
- Influencer coordination
Shopify Store Management & Optimization
Build, CRO, apps
Store setup, theme customization, product and collection management, speed and conversion rate work, plus the apps and integrations that keep operations smooth.
- Theme customization
- Liquid edits
- CRO
- Checkout & payments
- Store operations
WordPress & Website Development
WooCommerce, upkeep
WordPress and WooCommerce sites built, updated and kept secure, with on-page SEO, speed optimization and regular backups.
- WooCommerce
- Elementor
- On-page SEO
- Speed & security
AI Automation
E-commerce workflows
AI-assisted workflows for ad copy, product descriptions, reporting and routine store tasks, so the team spends time on strategy instead of repetition.
- Ad copy generation
- Automated reports
- Product content
- Workflow automation
Websites I've built and grown
In-house brands and client stores across leather, fashion, footwear and fragrance: storefront, tracking, paid media and reporting.
Novado
Leather bags, accessories and footwear for the Pakistan market, with PKR checkout and nationwide delivery.
- E-commerce
- Shopify
- Pakistan
Nappa Craft
Premium leather jackets and outerwear for international customers, selling in USD.
- E-commerce
- International
- USD
LeatherSmith
Heritage leather goods brand with editorial storytelling and international checkout.
- E-commerce
- International
- USD
Surrati Perfumes Pakistan
Official Pakistan store for Saudi fragrance house Surrati: perfumes, attar, bakhoor and home fragrance.
- E-commerce
- Fragrance
- Pakistan
Lamia Official
Women's heels, pumps and sandals for the Pakistan market, with seasonal sales and cash on delivery.
- E-commerce
- Footwear
- Pakistan
Zarmina Khan
Pakistani womenswear label with wedding wear, kaftans and seasonal edits, built around editorial collection stories.
- E-commerce
- Fashion
- Pakistan
Ara Handcrafted Leather
Handcrafted leather footwear and bags made by local artisans, positioned as affordable luxury.
- E-commerce
- Handcrafted
- Pakistan
Nova Leathers
Corporate website for a leather manufacturer and exporter crafting since 1986, serving local and global markets.
- Corporate site
- B2B
- Manufacturing
How a project runs
The same four steps whether it's a new store or an account that has stopped scaling.
Audit
Review the ad accounts, store and analytics to find where money and data are leaking.
Fix tracking
Set up GA4, pixels and server-side events so every channel reports real purchases.
Launch & test
Run structured campaigns with creative and audience tests against clear targets.
Scale
Move budget to what's profitable and report weekly in a shared Power BI dashboard.
E-Commerce Manager
Nova Leathers (Pvt.) Ltd., Karachi
Leading e-commerce for a manufacturer and exporter of premium genuine leather accessories, bags, garments and footwear. I run the storefronts, paid media and analytics across several brands, with domestic and international revenue tracked in PKR and USD, and manage B2B supply relationships with partner brands. Brands include Novado, Nappa Craft, LeatherSmith and Nova Leathers, shown in the work above.
Tools I use daily
The platforms behind the campaigns, the stores and the reporting.
Start a project
Tell me about your business, your current challenges and the services you need. I'll use your answers to recommend the right strategy, scope and next steps.
- Fill in the discovery formContact details, business info, goals and the services you're interested in.
- I review your answersI look at your store, ads and tracking before we speak.
- We talk through a planYou get a clear recommendation on scope, priorities and next steps.
Let's turn your traffic into revenue.
Tell me about your brand, your current ad spend and what's not working. I'll reply with a short audit and a plan. Based in Karachi, working with brands anywhere.